The product
What the report includes
Four groups of checks plus a written review of your actual pages, not generic advice. And a short answer on what happens to your data afterward.
Taken from the product specification. Commitments we are making about our own product, marked that way in the ledger.
A PDF with the results of every check, and a written review that reads your site instead of just scoring it.
What does the audit report actually contain?
SEO checks, GEO checks covering whether AI assistants can find, read and quote your site, local checks, and entity checks. Plus a written review produced from the copy of your site we downloaded, rather than from general knowledge.
It comes as a PDF by email. No dashboard, no monitoring, nothing ongoing.
The four groups
SEO. The machine-readable layer and the on-page basics — what the technical SEO and on-page sections cover.
GEO. Whether an AI assistant can find your pages, read them, and lift a clean answer out of them. Most audits don't check this. The GEO section explains what we look for, and what nobody can know.
Local. Only matters if you serve a place. The local section covers where it shows up.
Entity. Whether you describe your company the same way everywhere, so a machine can tell it's one company and not three. That's the entity consistency problem, and it's more common than you'd think.
The written review
The checks tell you what failed. The review tells you what it means for your site.
It's written by Claude, working from the pages we downloaded — so it's commenting on your copy, your markup and your structure, not producing plausible-sounding advice about websites in general. That difference is the whole point, and it's the same argument the AI content page makes: a model is useful on material you put in front of it and unreliable when you ask it for specifics it doesn't have.
The review is AI-written, from your own site's content, and the report labels it that way.
What happens to your data
The report and the email address used to order it are deleted after 30 days, or earlier on request from a link in the email. The downloaded copy of the audited site is deleted as soon as the audit finishes.
Two deletions, on two clocks:
- The copy of your site goes as soon as the audit finishes. It only exists to be analyzed.
- The report and your email address go after 30 days, or straight away if you click the deletion link in the email.
You don't have to ask for the first. You don't have to wait for the second.
One honest caveat, because "we delete everything" would be too tidy:
Our email provider keeps a copy of the message we send you, with the report attached, for its own delivery troubleshooting. That copy is outside the 30-day deletion we control.
The copy sitting in your own inbox is yours. Keep it or delete it.
What it won't tell you
Where you rank. It isn't a rank tracker.
What results to expect. No traffic or revenue projection, for the same reason we tell you to refuse those from anyone else: nobody can back them up.
Whether ChatGPT will cite you. We check whether the things that are documented as necessary are in place. How these systems pick between the sources they've retrieved isn't published by any of them — see what Google actually documents — and a report that implied otherwise would be selling you certainty that doesn't exist.
More in The audit
How it works
Give us a URL and an email, pay once, get a PDF. Here are the crawl limits, what happens if your site is bigger than them, and what happens if the audit fails.
Audit FAQ
The questions worth answering before you'd buy it, including the one where the answer is still "we haven't decided" and the one where it's "no, and nobody else can either.