About
About this site
Who publishes this, what we sell, what we don't cover, and how to check anything you read here.
A description of how we work, checkable against the build script and specification that implement it.
Maestro Strategic Partners publishes this. We're a consulting firm in Durham, North Carolina, and we work with law firms on operations, technology and growth.
We sell one thing here: the audit. Everything else is free and stays free.
Who writes this site and why should I trust it?
Maestro Strategic Partners, a consulting firm in Durham, North Carolina that works with law firms on operations, technology and growth.
Don't take it on trust. Every figure on this site links to where it came from and the date we checked it. Follow one. If a page can't back something up, it says so instead of sounding confident.
What we don't cover
Some subjects aren't here, and it's better to say which than to let you hunt:
- Market-share and click-through numbers. The figures that get passed around in this field mostly can't be traced to anyone who actually measured them. Myths and unverified stats shows how to check one yourself.
- International and hreflang, e-commerce markup, news publisher SEO, image and video search, and site migrations. Not covered at all. We'd rather leave a gap than write something thin.
- Attorney advertising rules. We don't give legal advice on them, in any state. One page on getting reviews compliantly is written and held back until a lawyer has read it.
How to check us
Every page links to its sources. The colophon explains how the site is built and what the build refuses to publish. Independence covers how we make money and where that could bias what you read.
Editorial policy
Who writes it, who checks it, how we use AI, what stops a page going out, and how often we come back to it.
Evidence grades
Three labels, one on every page, saying whether a claim is documented by the platform, held by practitioners, or genuinely a guess. The grade is required, and a page can't build without one.
What we sell
The library is free. The audit is the paid product. Nothing here is sponsored and there are no affiliate links, which is why a recommendation on this site is just a recommendation.
Myths & unverified stats
The most-quoted numbers in search marketing can't be traced to anybody who measured them. Here's why none of them are on this site, how to check one yourself, and the claims we refuse to repeat.
How this site is built
The stack, the rules that stop a bad page going out, and an honest list of what we haven't checked. If the site is the argument, this is where you go to test it.
Privacy
No analytics, no cookies, no trackers, no third-party requests, and no form wired to any endpoint. The on-site search runs in your browser. This page explains how to verify all of that rather than take it on trust.
Contact
How to reach the people who publish this site, and an honest note about why the address is not printed here yet.