The product
How the audit works
Give us a URL and an email, pay once, get a PDF. Here are the crawl limits, what happens if your site is bigger than them, and what happens if the audit fails.
Taken from the product specification. These are commitments we are making about our own product, not findings from somewhere else, and the ledger says so.
Four steps. You give us a URL and an email address, you pay, we crawl, you get a PDF.
No account to create, nothing to install, nothing to cancel afterward.
How does the audit work, step by step?
You give us the URL you want audited and an email address, and you pay. We crawl the site within the published limits, run the checks against what we downloaded, and email you a PDF.
There's no account to create and nothing to install. One form, one payment, one email.
The limits
Each audit crawls up to 500 pages. The cap is stated before payment, and a crawl that reaches it is marked partial.
A partial crawl is not refunded, because the audit ran and produced a report.
Each audit is additionally capped at 1 GB downloaded and 10 minutes of crawling, whichever limit is reached first.
Whichever one we hit first ends the crawl. Most sites never get near any of them.
If your site is bigger than that
You get a report marked partial, covering the pages we reached. We don't refund those, and here's the reasoning in plain sight rather than buried in terms: the crawl ran, the checks ran, and you have a usable report.
The caps are published here so you can decide before you pay. If your site is much larger than 500 pages, a sample is still worth having — the technical and entity findings hold across the rest of the site — but that should be your call, made in advance.
If it fails
Three things count as a failure:
- We couldn't retrieve any usable pages.
- Your site was unreachable after you paid.
- Something broke on our end.
In all three we refund you automatically, in full, and the email tells you we did it. You don't have to notice, ask, or chase us.
We're putting that here, in public, where you can hold us to it.
Delivery
The Optimization Audit report is delivered within 15 minutes for sites up to 500 pages.
First-party commitment, not an independent measurement. Taken from the product specification.
It arrives as a PDF attached to an email. There's no portal, and nothing expires behind a login, because there isn't a login.
What it does to your site
We download pages so we can analyze them, within the limits above. The copy gets deleted the moment the audit finishes — it exists long enough to run the checks and the written review, and no longer.
We're polite about it:
The audit crawler makes at most 2 requests at a time to one site, waits at least 500 ms between them, and backs off when a site returns 429 or 503.
One thing you should know before you order: we read your robots.txt, we report on it, and then we crawl anyway.
That deserves an explanation, because this site spends a whole section telling you that crawler rules matter.
You're asking us to audit a site you own. Part of what you're paying for is finding out that your own robots.txt is blocking Google, or blocking GPTBot, or blocking a section you forgot about — and we can't tell you that if the same file stops us looking. An audit that obeyed your robots.txt would go quiet about the exact problem you hired it to find.
So we treat your file as evidence rather than instructions, and we stay inside the politeness limits above so the crawl costs you nothing but a few hundred requests.
Two things follow. Only order an audit for a site you actually control. And if that trade isn't one you want to make, don't buy it — we'd rather say this here than have you find out afterward.
How long we keep the report and your email address is on what the report includes. It's a short answer.
More in The audit
What is in the report
Four groups of checks plus a written review of your actual pages, not generic advice. And a short answer on what happens to your data afterward.
Audit FAQ
The questions worth answering before you'd buy it, including the one where the answer is still "we haven't decided" and the one where it's "no, and nobody else can either.