Accountability
Privacy
No analytics, no cookies, no trackers, no third-party requests, and no form wired to any endpoint. The on-site search runs in your browser. This page explains how to verify all of that rather than take it on trust.
Verifiable from the site itself — the served HTML contains no third-party origins, and the only script is served unminified at the link below.
This site collects nothing about you. There is no analytics, no cookie is set, no third-party resource is requested, and no form on this site posts anywhere. The on-site search runs in your browser, so your question never leaves the page.
That statement is generated from this site's own configuration rather than typed on this page, so it cannot quietly go out of date if collection is ever switched on.
What data does this site collect about visitors?
See the statement above, which is generated from configuration rather than written here — that way it describes what the site actually does rather than what it did when someone last edited this page.
In every case the hosting provider keeps ordinary server logs, as every web host does. Nothing on this site adds to them or links them to you, and the on-site search always runs in your browser so your question never leaves the page.
How to check, rather than trust
A privacy policy is a claim. These are verifiable in about a minute:
- Open your browser's network panel and load any page. Every request should go to this domain. There are no third-party origins.
- Check your cookie jar. It will be empty for this site.
- View source. Content pages contain no
<script>at all. The search page loads one script, from this domain. - Read the script. It is served unminified at
/assets/js/search.js, specifically so this claim can be checked. It fetches one static JSON file and does string matching.
Why there is no analytics
Mostly because it is not needed. This site has no advertising to optimize, and the cost of analytics is a tracker on every page belonging to a company whose business is data. There is a product — the audit — but it is not open, nothing on this site collects anything toward it, and the call to action is deliberately not even a link yet.
There is a second reason. This site argues that AI visibility is poorly measured by session counts, and that attribution in a zero-click world is substantially a guess. Instrumenting heavily to measure something the site itself says is not measurable that way would be inconsistent.
If this changes, it will be stated here and on the colophon, with the date.
There is no sign-up, and no form
This site has no newsletter, no sign-up and no form of any kind. Nothing on these pages asks you for anything or stores anything about you.
If you order the Optimization Audit, that is a different system on different infrastructure: it takes the URL you want audited and an email address to send the report to. What it keeps, and for how long, is this:
The report and the email address used to order it are deleted after 30 days, or earlier on request from a link in the email. The downloaded copy of the audited site is deleted as soon as the audit finishes.
The downloaded copy of your site goes as soon as the audit finishes.
One caveat we would rather state than leave you to discover:
Our email provider keeps a copy of the message we send you, with the report attached, for its own delivery troubleshooting. That copy is outside the 30-day deletion we control.
Full detail is on what the report includes.
Reading this site does not involve that system at all.
Links to other sites
Pages link to primary sources — platform documentation, regulators. Those sites have their own practices, and this one has no control over them. External links carry rel="nofollow noopener" and open in a new tab; nothing about your visit here is passed to them beyond the ordinary referrer your browser sends.
Contact
Questions about this policy go to Maestro Strategic Partners, whose contact details are in the entity record linked from every page.
More in About
Editorial policy
Who writes it, who checks it, how we use AI, what stops a page going out, and how often we come back to it.
Evidence grades
Three labels, one on every page, saying whether a claim is documented by the platform, held by practitioners, or genuinely a guess. The grade is required, and a page can't build without one.
What we sell
The library is free. The audit is the paid product. Nothing here is sponsored and there are no affiliate links, which is why a recommendation on this site is just a recommendation.
Myths & unverified stats
The most-quoted numbers in search marketing can't be traced to anybody who measured them. Here's why none of them are on this site, how to check one yourself, and the claims we refuse to repeat.
How this site is built
The stack, the rules that stop a bad page going out, and an honest list of what we haven't checked. If the site is the argument, this is where you go to test it.
Contact
How to reach the people who publish this site, and an honest note about why the address is not printed here yet.