About
What we sell, and what we don't
The library is free. The audit is the paid product. Nothing here is sponsored and there are no affiliate links, which is why a recommendation on this site is just a recommendation.
A statement of our own commercial arrangements. The arrangements are facts. The commitments are commitments.
Who pays for this site?
Maestro Strategic Partners. We publish it and we sell the audit from it. There's no advertising, no sponsorship and no affiliate revenue, so nothing on these pages is here because somebody paid to put it there.
That matters for a practical reason more than a moral one. When a page here recommends a tactic, a platform or an approach, the recommendation is the whole reason it appears.
Free and paid
Free: the entire library. Nine sections, the glossary, the vendor guide, the tools. It explains how search and AI visibility work and how to do the work yourself. That's not a teaser. It's the actual material.
Paid: the audit. It runs the same checks against your site and sends you what it found. You're buying the sweep, not the knowledge.
Why no ads
Not principle. Fit.
Display advertising pays by volume, and this site's whole argument is that search is moving toward fewer, better-qualified visits. Making money on a declining metric while writing about its decline would be a strange way to run a business.
It also means no third-party scripts, which keeps every page fast and keeps the privacy answer simple: nothing here collects anything about you.
If that ever changes
If we ever take sponsored content, affiliate links or paid placement, the disclosure goes above the content rather than below it, on the page itself rather than only here, with the arrangement described and dated on this page.
None of that applies today.
We're writing it down now because disclosure policies written after the money arrives tend to be a lot more flexible.
More in About
Editorial policy
Who writes it, who checks it, how we use AI, what stops a page going out, and how often we come back to it.
Evidence grades
Three labels, one on every page, saying whether a claim is documented by the platform, held by practitioners, or genuinely a guess. The grade is required, and a page can't build without one.
Myths & unverified stats
The most-quoted numbers in search marketing can't be traced to anybody who measured them. Here's why none of them are on this site, how to check one yourself, and the claims we refuse to repeat.
How this site is built
The stack, the rules that stop a bad page going out, and an honest list of what we haven't checked. If the site is the argument, this is where you go to test it.
Privacy
No analytics, no cookies, no trackers, no third-party requests, and no form wired to any endpoint. The on-site search runs in your browser. This page explains how to verify all of that rather than take it on trust.
Contact
How to reach the people who publish this site, and an honest note about why the address is not printed here yet.