Accountability
Contact
How to reach the people who publish this site, and an honest note about why the address is not printed here yet.
A statement of this site's own contact arrangements, describing what exists today rather than what is planned.
How do I contact the people who publish this site?
Through Maestro Strategic Partners, the firm that publishes it, whose details are in the organization record referenced from every page. A dedicated address at this domain is being set up and is not live yet, so printing it here would give you an address that bounces.
There is no contact form. What this site does and does not collect is set out on the privacy page, generated from its own configuration rather than asserted here.
Why no address is printed yet
A mailbox at this domain is in progress. It does not exist today.
The site could print the intended address now and quietly fix it later. It does not, because an address that bounces is worse than no address, and because a site that argues for checkable claims should not publish a contact detail it has not verified works.
When it exists it appears here, and the modified date on this page changes with it.
Why there is no form
A contact form would be more convenient for you. It would also mean collecting and storing personal data, which needs a processor, a retention period, a deletion process and a named owner — the same four facts the build requires before any form on this site is allowed to work.
Until a contact route is set up properly, reaching the publisher directly is the honest option rather than a form that quietly stores messages somewhere nobody owns.
Corrections
The most useful thing you can send.
This site publishes an evidence grade on every page, a ledger entry for every figure, and a review date for everything. All of that is a bet that the material is checkable, and the bet only pays if people check it.
Particularly worth reporting:
- A figure that no longer matches its source. Every one is cited; if a platform changed its documentation, the ledger entry is stale.
- A claim graded Documented that is not. The grade is the strongest thing the site asserts and the most embarrassing to get wrong.
- A dead internal link. The build refuses to complete on one, so a dead link means a check has a gap.
- A platform behavior that has changed. The platform matrix decays fastest and carries a verification date per row for that reason.
About the audit
Questions about the Optimization Audit — the paid product — are the same contact route for now. It is not open for orders, so there is nothing to support yet.
More in About
Editorial policy
Who writes it, who checks it, how we use AI, what stops a page going out, and how often we come back to it.
Evidence grades
Three labels, one on every page, saying whether a claim is documented by the platform, held by practitioners, or genuinely a guess. The grade is required, and a page can't build without one.
What we sell
The library is free. The audit is the paid product. Nothing here is sponsored and there are no affiliate links, which is why a recommendation on this site is just a recommendation.
Myths & unverified stats
The most-quoted numbers in search marketing can't be traced to anybody who measured them. Here's why none of them are on this site, how to check one yourself, and the claims we refuse to repeat.
How this site is built
The stack, the rules that stop a bad page going out, and an honest list of what we haven't checked. If the site is the argument, this is where you go to test it.
Privacy
No analytics, no cookies, no trackers, no third-party requests, and no form wired to any endpoint. The on-site search runs in your browser. This page explains how to verify all of that rather than take it on trust.